So often organisations facing tough financial times, as the world's markets appear to be creating at the moment, look to cut budgets in two areas - the advertising budget and the training budget.
This reaction is so short-sighted. In tough times the two vital things you have to make sure about are that:
- People know about the value of what you have to offer so they choose your products or services
- Your employees are committed to working their butts off to make the best product or service in the most efficient way
- Communication
- Team work
- Report writing and presentations
- Problem-solving
But the big bonus for companies who see a lack of work as an opportunity to improve is that they build loyalty. Employees will start to utilise their problem-solving skills to do what the company desperately wants to do - survive. You'll find the 'bright sparks' in your organisation.
"Bright sparks are at every level of your organisation. Don’t overlook them, engage them in forward thinking. Bright sparks don’t know the limits so they push the boundaries and that's what moves the whole organisation forward. - Heather Sylvawood, EdutechKM Ltd"
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